Berkman, Harold W. <br/><br/>
Consumer behavior :  concepts and strategies / 
by Harold W. Berkman, Christopher Gilson. 
 - 2nd ed. 
 - Boston, Mass. :  Kent Publishing Company,  1981. 
 - xxiii, 483 p. 
<br/><br/> Includes bibliographical references and index.  Contents : An overview of consumer behavior--Environmental influences--Individual influences--Decision making. 
<br/><br/><label>ISBN: </label>0534009573 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers.<br/>Consumers--United States.