TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Franke,George
TI  - Principles of marketing
PY  - 1999///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
N1  - [photocopy]; Contents : Marketing in a changing world : creating customer value and satisfaction--Strategic planning and the marketing process
ER  -