TY  - BOOK
AU  - Malickson,David L.
AU  - Nason,John W.
TI  - Advertising - how to write the kind that works
SN  - 0684176327
PY  - 1982///
CY  - New York, NY
PB  - Charles Scribner's Sons
KW  - Advertising copy
KW  - Advertising layout and typography
N1  - Includes index
ER  -