Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler. 
 - 2nd ed. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1983. 
 - xxiv, 676 p. : 
<br/><br/><label>ISBN: </label>0137016239 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.