TY  - BOOK
AU  - Nylen,David W.
TI  - Marketing decision-making handbook
SN  - 0133816907
PY  - 1990///
CY  - Englewood Cliffs, NJ
PB  - Prentice-Hall
KW  - Marketing
KW  - Decision making
KW  - Marketing--management
KW  - Case studies
ER  -