Nylen, David W. <br/><br/>
Marketing decision-making handbook / 
by David W. Nylen. 
 - Englewood Cliffs, NJ :  Prentice-Hall,  1990. 
 - xi, 120 p. : 
<br/><br/><label>ISBN: </label>0133816907 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Decision making.<br/>Marketing--management.<br/>Marketing--Decision making--Case studies.