Bolen, William H. <br/><br/>
Advertising / 
by Willliam H. Bolen. 
 - 2nd ed. 
 - New York, N.Y. :  John Wiley & Sons,  1984. 
 - xvi, 649 p. : ill. 
<br/><br/> Includes index.  Contents : Advertising : an overview--Advertising : its relationship to marketing. 
<br/><br/><label>ISBN: </label>0471863483 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.