Burke, James F. <br/><br/>
Marketing & selling the travel product / 
by James F. Burke, Barry P. Resnick. 
 - 2nd ed. 
 - Albany, N.Y. :  Delmar Pub.,  1999. 
 - xix, 302 p. : ill. 
<br/><br/> Includes bibliographical references and index.  Contents : Marketing the travel product--Selling the travel product. 
<br/><br/><label>ISBN: </label>0827376480 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Tourism--Marketing.<br/>Travel agents--Vocational guidance.