TY  - BOOK
AU  - Quelch,John A.
AU  - Bartlett,Christopher A.
TI  - Global marketing management
SN  - 0201350629
PY  - 1999///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Contents : Designing strategies for global competition--Global expansion strategies
ER  -