TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 0130830445
PY  - 1999///
CY  - Upper Saddle River, N.J.
PB  - Prentice-Hall
KW  - Marketing research
KW  - Methodology
N1  - Includes bibliographical references and index; Contents : Research design formulation--Data collection, preparation, and analysis
ER  -