Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied orientation / 
by Naresh K. Malhotra. 
 - 3rd ed. 
 - Upper Saddle River, N.J. :  Prentice-Hall,  1999. 
 - xxxv, 763 p., I15 : ill. 
<br/><br/> Includes bibliographical references and index.  Contents : Research design formulation--Data collection, preparation, and analysis. 
<br/><br/><label>ISBN: </label>0130830445 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing research--Methodology.