TY  - BOOK
AU  - Lilien,Gary L.
AU  - Kotler,Philip
AU  - Moorthy,K.Sridhar
TI  - Marketing models
SN  - 0135446449
PY  - 1992///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references and index; Contents : Theory and models in marketing--Consumer behavior
ER  -