Lilien, Gary L. <br/><br/>
Marketing models / 
by Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1992. 
 - xv, 803 p. 
<br/><br/> Includes bibliographical references and index.  Contents : Theory and models in marketing--Consumer behavior. 
<br/><br/><label>ISBN: </label>0135446449 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.