TY  - BOOK
AU  - Kardes,Frank R.
TI  - Consumer behavior and managerial decision making
SN  - 0321001990
PY  - 1999///
CY  - Reading, Mass.
PB  - Addison-Wesley
KW  - Conusmer behavior
KW  - Decision making
N1  - Includes bibliographical references and index; Contents : How consumers acquire, remember, and use product knowledge--Persuation and influence
ER  -