Kardes, Frank R. <br/><br/>
Consumer behavior and managerial decision making / 
by Frank R. Kardes. 
 - Reading, Mass. :  Addison-Wesley,  1999. 
 - xx, 505 p. : ill. 
<br/><br/> Includes bibliographical references and index.  Contents : How consumers acquire, remember, and use product knowledge--Persuation and influence. 
<br/><br/><label>ISBN: </label>0321001990 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Conusmer behavior.<br/>Decision making.