TY  - BOOK
AU  - Saffir,Leonard
TI  - Power public relations: how to master the new PR 
SN  - 0658000608
PY  - 2000///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Public relations
N1  - Includes index; Contents : The art of making up minds--Integrated marketing
ER  -