Saffir, Leonard. <br/><br/>
Power public relations :  how to master the new PR / 
Leonard Saffir. 
 - 2nd ed. 
 - Lincolnwood, Ill. :  NTC Business Books,  2000. 
 - xiv, 322 p. 
<br/><br/> Includes index.  Contents : The art of making up minds--Integrated marketing. 
<br/><br/><label>ISBN: </label>0658000608 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations.