TY  - BOOK
AU  - Serven,Lawrence B.MacGregor
TI  - Value planning: the new approach to building value every day 
SN  - 0471199559
PY  - 1998///
CY  - New York, N.Y.
PB  - John Wiley & Sons
KW  - Strategic planning
KW  - Business planning
N1  - Includes index; Contents : Planning to win--The roles people play
ER  -