Serven, Lawrence B. MacGregor. <br/><br/>
Value planning :  the new approach to building value every day / 
by Lawrence B. MacGregor Serven. 
 - New York, N.Y. :  John Wiley & Sons,  1998. 
 - xvii, 217 p. 
<br/><br/> Includes index.  Contents : Planning to win--The roles people play. 
<br/><br/><label>ISBN: </label>0471199559 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Strategic planning.<br/>Business planning.