TY  - BOOK
AU  - Schrage,Michael
AU  - Peters,Tom
TI  - Serious play: how the world's best companies simulate to innovate 
SN  - 0875848141
PY  - 2000///
CY  - Boston, Mass.
PB  - Harvard Business School Press
KW  - Technological innovations
KW  - Management
KW  - Simulation methods
N1  - Includes bibliographical references and index; Contents : Getting real--Model behavior--Stimulating innovation
ER  -