TY  - BOOK
AU  - Vanden Bergh,Bruce G.
AU  - Katz,Helen
TI  - Advertising principles
SN  - 0844229903
PY  - 1999///
CY  - Lincolnwood, Ill.
PB  - NTC Business Books
KW  - Advertising
N1  - Includes index; Title on cover : Choice, challenge, change; Contents : The challenging business of advertising--Media strategy : challenges and choices
ER  -