TY  - BOOK
AU  - O'Guinn,Thomas C.
AU  - Allen,Chris T.
AU  - Semenik,Richard J.
TI  - Advertising
SN  - 0538869089
PY  - 1998///
CY  - Cincinnati, Ohio
PB  - South-Western
KW  - Advertising
N1  - Includes bibliographical references and index; Contents : The process : advertising in business and society--The planning : analyzing the advertising environment
ER  -