O'Guinn, Thomas C. <br/><br/>
Advertising / 
by Thomas C. O'Guinn, Chris T. Allen, Richard J. Semenik. 
 - Cincinnati, Ohio :  South-Western,  1998. 
 - xivi, 623 p. : ill. 
<br/><br/> Includes bibliographical references and index.  Contents : The process : advertising in business and society--The planning : analyzing the advertising environment. 
<br/><br/><label>ISBN: </label>0538869089 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.