Kotler, Philip.

The marketing of nations : a strategic approach to building national wealth / by Philip Kotler, Somkid Jatusripitak, Suvit Maesincee. - New York, N.Y. : The Free Press, 1997. - xi, 451 p.

Includes bibliographical references and index. Contents : Understanding the challenge of national economic development--Formulating the nation's strategic vision.

068483488X


Economic development.
Economic policy.
Industrial policy.