TY  - BOOK
AU  - Peter,J.Paul
AU  - Olson,Jerry C.
TI  - Consumer behavior and marketing strategy
SN  - 0256261903
PY  - 1999///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Consumer behavior
KW  - Marketing
N1  - Includes bibliographical references and index; Contents : A perspective on consumer behavior--Affect and cognition and marketing strategy
ER  -