Peter, J. Paul. <br/><br/>
Consumer behavior and marketing strategy / 
by J. Paul Peter, Jerry C. Olson. 
 - 5th ed. 
 - Burr Ridge, Ill. :  Irwin,  1999. 
 - xxv, 545 p. : ill. 
 - The Irwin/McGraw-Hill Series in Marketing. .
<br/><br/> Includes bibliographical references and index.  Contents : A perspective on consumer behavior--Affect and cognition and marketing strategy. 
<br/><br/><label>ISBN: </label>0256261903 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Marketing.