TY  - BOOK
AU  - Cateora,Philip R.
AU  - Graham,John L.
TI  - International marketing
SN  - 0256259828
PY  - 1999///
CY  - Boston, Mass.
PB  - Irwin/McGraw-Hill
KW  - Export marketing
KW  - International business enterprises
N1  - Includes index; The cultural environment of global markets--Assessing global market opportunities
ER  -