Cateora, Philip R. <br/><br/>
International marketing / 
by Philip R. Cateora, John L. Graham. 
 - 10th ed. 
 - Boston, Mass. :  Irwin/McGraw-Hill,  1999. 
 - xxv, 721 p. :  ill. 
 - The Irwin/McGraw-Hill Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/>The cultural environment of global markets--Assessing global market opportunities. 
<br/><br/><label>ISBN: </label>0256259828 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.