TY  - BOOK
AU  - Mooij,Marieke K.de
TI  - Global marketing and advertising: understanding culturay paradoxes 
SN  - 0803959702
PY  - 1998///
CY  - Thousand Oaks, Calif.
PB  - Sage
KW  - Target marketing
KW  - Cross-cultural studies
KW  - Advertising
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -