TY  - BOOK
AU  - Nava,Mica
TI  - Buy this book: studies in advertising and consumption 
SN  - 041514132X
PY  - 1997///
CY  - London, U.K.
PB  - Routledge
KW  - Advertising
KW  - Social aspects
KW  - Consumer behavior
KW  - Consumption (Economics)-Social aspects
N1  - Includes bibliographical references and index
ER  -