Buy this book :  studies in advertising and consumption / 
edited by Mica Nava ... [et al.]. 
 - London, U.K. :  Routledge,  1997. 
 - xii, 355 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>041514132X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects.<br/>Consumer behavior.<br/>Consumption (Economics)-Social aspects.