McCarthy, E. Jerome. <br/><br/>
Essentials of marketing / 
by E. Jerome McCarthy, William D. Perreault. 
 - 3rd ed. 
 - Homewood, Ill. :  Richard D. Irwin,  1985. 
 - xvi, 595 p. : ill. 
 - The Irwin Series in Marketing. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0256033005 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.