Engel, James F. <br/><br/>
Promotional strategy :  managing the marketing communications process / 
by James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. 
 - 7th ed. 
 - Homewood, Ill. :  Irwin,  1991. 
 - xxv, 753 p. : ill. 
 - The Irwin Series in Marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0256082049 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Advertising.<br/>Marketing--Management.