Marketing / 
by Eric N. Berkowitz ... [et al.]. 
 - 4th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xxviii, 787 p., ill. 
 - The Irwin Series in Marketing. .
<br/><br/> Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0256132216 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.