MacDonald, Jack. <br/><br/>
Handbook of radio publicity & promotion / 
by Jack MacDonald, Curtis R. Holsopple. 
 - 3rd ed. 
 - Blue Ridge Summit, Pa. :  TAB Books,  1991. 
 - xii, 483 p. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0830633901 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Radio advertising.