TY  - BOOK
AU  - Arens,William F.
AU  - Bovee,Courtland L.
AU  - Whidden,Jack J.
TI  - Contemporary advertising
SN  - 025613412X
PY  - 1994///
CY  - Burr Ridge, Ill.
PB  - Irwin
KW  - Advertising
N1  - Includes bibliographical references and index
ER  -