Arens, William F. <br/><br/>
Contemporary advertising / 
by William F. Arens, Courtland L. Bovee ; with the editorial collaboration of Jack J. Whidden. 
 - 5th ed. 
 - Burr Ridge, Ill. :  Irwin,  1994. 
 - xxx, 573 p., I-20. :   ill. 
 - The Irwin Series in Marketing. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>025613412X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.