Hanssens, Dominique. <br/><br/>
Market response models :  econometric and time series analysis / 
by Dominique M. Hanssens, Leonard J. Parsons, Randall L. Schultz. 
 - Boston, Mass. :  Kluwer Academic,  1990. 
 - xii, 388 p. 
 - International Series in Quantitative Marketing. .
<br/><br/> Includes bibliographical references and index.  Contents : Econometric and time series model building--ETS models in marketing. 
<br/><br/><label>ISBN: </label>079239013X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing surveys--Econometric models.<br/>Sales forecasting--Econometric models.<br/>Time series analysis.