TY  - BOOK
AU  - Lazer,William
AU  - Kelley,Eugene J.
TI  - Social marketing: perspectives and viewpoints 
SN  - 0256002843
PY  - 1973///
CY  - Homewood, Ill.
PB  - Richard D. Irwin
KW  - Marketing
KW  - Social aspects
N1  - Includes index
ER  -