Meloan, Taylor W. <br/><br/>
Managerial marketing :  policies and decisions / 
by Taylor W. Meloan, Samuel V. Smith, John J. Wheatley. 
 - Boston, Mass. :  Houghton Mifflin,  1970. 
 - ix, 575 p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.