Readings in consumer behavior :  individuals, groups, and organizations / 
edited by Melanie Wallendorf, Gerald Zaltman. 
 - New York, N.Y. :  John Wiley & Sons,  1979. 
 - xvi, 473 p. 
 - Theories in Marketing Series. .
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>047103021X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States--Addresses, essays, lectures.<br/>Consumer protection--United States--Addresses, essays, lectures.