Enis, Ben M. <br/><br/>
Marketing principles / 
by Ben M. Enis. 
 - 3rd ed. 
 - Santa Monica, Calif. :  Goodyear Pub.,  1980. 
 - xxiii, 647 p. :   ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0830254846 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management.