TY  - BOOK
AU  - Kotler,Philip
AU  - Cox,Keith
TI  - Marketing management and strategy: a reader 
SN  - 0135581222
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing management
KW  - Addresses, essays, lectures
N1  - Formerly readings in marketing management; Includes bibliographical references and index
ER  -