Kotler, Philip. <br/><br/>
Marketing management :  Analysis, planning, implementation, and control / 
by Philip Kotler. 
 - 7th ed. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  1991. 
 - xxvi, 756 p. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0135524806 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.