TY  - BOOK
AU  - Kotler,Philip
TI  - Marketing for nonprofit organizations
SN  - 0135560845
PY  - 1975///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Corporations, Nonprofit
KW  - Case studies
N1  - Includes bibliographical references and index; Title on cover : techniques and concepts in marketing to analyze the needs of consumers, clients, supporters, and other publics--improve products, services, and communication--and make you a more effective administrator
ER  -