TY  - BOOK
AU  - Govoni,Norman A.P.
AU  - Jeannet,Jean-Pierre
AU  - Deneault,Henry
TI  - Cases in marketing
SN  - 088244252X
PY  - 1983///
CY  - Columbus, Ohio
PB  - Grid
KW  - Marketing
KW  - Case studies
ER  -