Schultz, Randall L. <br/><br/>
Cases in markrting research / 
by Randall L. Schultz, Gerald Zaltman, Philip C. Burger. 
 - Hinsdale, Ill. :  The Dryden Press,  1975. 
 - xvii, 270 p. 
<br/><br/><label>ISBN: </label>003013966X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research--Case studies.<br/>Marketing research.