Hartley, Robert F. <br/><br/>
Marketing mistakes / 
by Robert F. Hartley. 
 - 2nd ed. 
 - New York, N.Y. :  John Wiley & Sons,  1981. 
 - ix, 229 p. 
<br/><br/><label>ISBN: </label>047184165X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--United States--Case studies.