TY  - BOOK
AU  - Day,Ralph L.
AU  - Ness,Thomas E.
TI  - Marketing models: behavioral science applications 
SN  - 0700223185
PY  - 1971///
CY  - Scranton, Pa.
PB  - Intext Publishers
KW  - Marketing
KW  - Behavioral science applications
N1  - Includes index
ER  -