Cateora, Philip R. <br/><br/>
International marketing / 
by Philip R. Cateora. 
 - 6th ed. 
 - Homewood, Ill. :  Irwin,  1987. 
 - xvii, 839 p. 
 - The Irwin series in marketing. .
<br/><br/> Includes bibliography and index. 
<br/><br/><label>ISBN: </label>0256036403 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.